There are a few crucial investments companies need to make in the digital age. Investments such as website design, web development, content marketing and SEO (Search Engine Optimisation) can secure your online footprint and ultimately lead to higher conversion rates. Therefore SEO is not only a necessity for your marketing strategy, but it is also one of the most significant investments you can make in your business.
SEO is a long-term commitment to your online presence and the value of your business which can accrue over time. Google currently processes over 3.5 billion searches per day. This type of search volume secures your company valuable opportunities for more traffic to your website. Traffic is a crucial component in gaining leads which can convert to sales.
Once the smartphone became popular, users no longer needed to wait until they got home to a computer to look something up online. While mobile searches continue to make a considerable distance from desktop searches, it is imperative for businesses to ensure their websites are in good working order and that they are appearing on users search engine results page (SERP).
Businesses investing in SEO are likely to achieve a higher search engine ranking giving your page credibility. When making online purchases, most people use research to make a decision. Almost 80% of web users look past paid ads and focus solely on organic search results. This indicates that that web users finding content on products or services are more likely to be pre-sold on your business if you rank highly in Google’s organic search results.
To rank highly on Google your website copy and content needs to be relevant, authoritative and trustworthy. Content can bolster your sales through click-throughs. Having a high ranking means that Google and other searchers have found your website to be relevant. This gives consumers a positive feeling towards your business before they even start searching around your site.
SEO is an ongoing process and the more you invest in it, the higher it will be. This is a good thing on many levels.
If your website is already ranking highly in search results that’s great — but it means you need to continue to invest in SEO to stay there. With everyone vying for those top spots, your competitors are going to invest in SEO, and if they do and you don’t, they can start to outrank you.
If you’re not currently ranking highly in search results, you still have an opportunity to rise up. By investing in a sound SEO strategy and using smart tactics, you may be able to start outranking your competition and driving more traffic to your website. Getting a top ranking is a constant race and whoever works the hardest will get there first.
Consumers used to learn about products through advertisements on the radio, television and in print ads. People also used to make purchasing decisions in stores and look for service providers in the phone books. While some people may long to go back to those “simpler” days, the reality is it’s not going to happen. Online shopping and searching are not only here to stay, but it’s also going to keep growing and evolving and with that means SEO will continue to change as well. It’s important to start investing now, so you set your business up for success in the future.