In the growing digital age, a company who is looking to compete needs to follow a few crucial SEO (Search engine optimisation) rules. Websites have become the front door of your digital location, and you need your SEO to open the door to a vast audience.
As an SEO specialist there are a few tricks that most companies overlook, and after years of experience in the industry, I am confident that implementing these steps can lead to a higher ranking and in turn a high conversion rate in 2019 – Juan Meyer, CEO ValueMark Solutions.
Mobile Friendly Websites
As technology progresses, your processes should be adapting to these changes allowing your business to continue growing. 2018 showed a significant increase in mobile-friendly websites. The smartphone revolution is definitely not slowing down, making responsive website design, a priority.
The push for this type of design is primarily focused on customer experience. In 2018, Google made customer experience and interaction a priority in their algorithms, making it a necessity for your business if you want to rank in 2018 and 2019.
Customer experience is as important as good content. RankBrain, for example, is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular, rare or one-of-a-kind queries. It was launched in early 2015 and is used globally by Google to aid them in their customer experience strategy.
RankBrain is focused on refining Google processes and ranks web pages. RankBrain is the third most important ranking factor used by Google. This means that if your company wants to rank high on Google, it needs to conform to specific requirements and answer questions such as;
- How do people visit your site?
- Why do people visit your website?
- How long do they stay on your site?
- Do you have a high click-through rate?
- Is your bounce rate high?
Google enjoys your effort, so install heat maps on your web page to detect what your audience enjoys and what they do not view. Ensure the content you publish is of a high standard and that your page views continue to increase, which in turn not only enables conversation rates for your business but allows you to jump on Googles algorithm-wave and reap the benefits of exposure.
As of 2018 and leading into 2019, Google has put emphasis on data and what makes a good experience for a user, if you want to stay up-to-date ensure your website is mobile and desktop friendly.
The content marketing trend has really come to light since 2017 and has saturated the content market completely. Look anywhere online, and you’ll find content to match your every search. The problem is that with all this content regularly published it has become rare to source quality articles and content.
Producing quality content will add to your customer’s experience on your site, reducing your bounce rate and giving you favour with Google. The top content writers are able to produce work that incorporates keywords into the content without affecting the flow and readability of the work. Investing in a content marketing strategy is an investment in your businesses longevity online.
Voice searches have become a growing search method for most smartphone users who are on the go or just showing off to an audience. Either way, more people are using this search method than ever before, making it a crucial part of content marketing for your business. Structuring content around these voice searches can help you rank higher as Google will recognise your content as responsive, making it the go-to page for voice search-questions.
Answer The Public is a great tool that businesses can leverage to maximise their keyword density and reach. Just type in your keyword, and it will generate all the related terms for your chosen word. Type in questions that you would typically ask Google, and look for the kind of responses that you receive. Using this strategy, you will be able to formulate content that answers the questions your clients are going to ask.
One of the key elements of Google’s algorithm is their question-answer format. Google analyses content that has this format and recognises this as the go-to response for voice searches.
Voice search should be a top priority heading into the end of 2018, and definitely a goal for 2019 if you are looking to establish a great content marketing strategy – Juan
Forcing readers to follow external linking or unnatural link building in articles, makes content difficult to read which consequently increases your bounce rate and pushes you out of favour with Google’s algorithm. Content marketing is about link building that makes sense and adds to the user experience.
While link building is not as vital as it used to be, a great SEO-piggy-back strategy can still take place through original link building. Use your social media pages to push your links through with creative content and posting rather than using external link vendors who direct users to online spam.
The most important tip for 2018 and 2019 is to ensure your website is secure! Without an https site, your ranking will decrease daily, no matter how fantastic your content marketing strategy’s implementation.
I wish you a ton of success this year, and I am looking forward to giving you some more advice in the next SEO news post. – Juan Meyer